Hi. I'm Em, and I'm a
About Me
I’m a Lead Product Designer who loves turning complex problems into simple, engaging digital experiences.
With 20+ years in agency design, I’ve worked across eCommerce, websites, SaaS platforms and digital products — combining UX, UI, visual design and strategy to create experiences that work for both people and businesses.
I enjoy getting stuck into the detail, but I’m equally comfortable stepping back to see the bigger picture: understanding the problem, challenging the brief, bringing people together and figuring out what we should build — not just what we could build.
Outside of work, you’ll usually find me reading, painting, sketching or planning my next trip.
I’m looking for my next challenge with an ambitious design team, creating products and experiences people genuinely love.
Say hello at emilycarriesmith@gmail.com
Stellantis | Empolo
UX/UI Audit & Full Template Redesign
A complete UX and UI review of Stellantis’ Empolo employee vehicle ordering platform, identifying opportunities to simplify the end-to-end ordering journey, remove unnecessary friction and bring the experience in line with the Stellantis brand.
The project focused on creating a more intuitive, engaging and scalable digital experience for employees, while also improving the operational efficiency of the platform and creating a stronger foundation for future development.
MerchNOW - Ecomm Platform
Designing a Bespoke eCommerce Platform
Designing a bespoke eCommerce platform that transforms a complex product configuration and ordering process into a simple, intuitive customer journey.
The focus was on creating a digital experience that makes it easy for customers to explore products, build their requirements and complete an order, while using UX and UI design to reduce friction, increase confidence and ultimately drive conversions and sales.
SELF INITIATED PROJECT
HomeJourney | Reimagining the new-build home buying experience
Designing a digital product that makes buying a new home simpler, more transparent and less stressful — from reservation through to moving day.
My Creative Expertise
I bring together creative thinking, digital design and strategic problem-solving to create experiences that look great, work beautifully and deliver real value. With over 20 years of agency experience, I’ve led multidisciplinary teams, shaped digital products and delivered brand and customer experiences for a wide range of organisations.
1. Creative & Design Leadership
Leading creative direction from initial idea through to delivery — bringing together strategy, visual thinking and user needs to create work that is purposeful, engaging and commercially effective.
2. UX, UI & Product Design
Designing intuitive digital experiences across websites, eCommerce platforms, SaaS products and mobile applications. I combine user-centred thinking with strong visual design to make complex journeys feel simple and engaging.
3. Brand & Visual Design
Creating and evolving brands through visual identities, design systems, digital experiences and campaign creative. I focus on building cohesive, flexible design languages that work consistently across every touchpoint.
4. Digital Experiences
Creating digital experiences that connect brand, customer needs and business goals — from eCommerce journeys and customer portals to booking systems and account experiences. I’m passionate about turning complex requirements into clear, useful and engaging products.
5. Strategy & Digital Transformation
Working with clients and stakeholders to identify opportunities, solve problems and shape digital roadmaps. I bring a strategic perspective to projects, helping organisations understand not just what to build, but why it matters.
6. Creative Team Leadership
Building, mentoring and leading multidisciplinary design and development teams. I create the structure, direction and support teams need to produce high-quality work while encouraging collaboration, ownership and continuous improvement.
Let's work together
Im looking for my next adventure, so if you think I could be a good fit within your team or a role you are looking to fill, please get in touch!