Creating a High-Trust Digital Experience for New Homes Discovery and Enquiry
Lioncourt Homes is a UK-based new homes developer offering residential properties across multiple developments. The project involved designing a website experience that supported prospective buyers in researching, exploring, and enquiring about available homes and developments.
As Lead Designer, I was responsible for shaping the end-to-end digital experience, focusing on how users discover properties, understand development information, and progress towards making an enquiry. The aim was to create a clear, trustworthy, and engaging experience that supports a high-consideration purchase journey.
The redesigned experience introduced a clearer structure for browsing developments and properties, improving how users accessed and interpreted key information such as location, pricing, and availability. Simplified navigation and stronger information hierarchy helped reduce friction in the exploration process.
Improved property discovery flows made it easier for users to compare developments and understand their options, leading to a more confident and streamlined journey towards enquiry. The introduction of clearer calls to action and more consistent page layouts supported better engagement with key conversion points.
From a business perspective, the new experience strengthened the website’s role as a lead generation tool, improving usability across devices and creating a more cohesive and trustworthy digital presence for prospective homebuyers.
Overall, the project delivered a more structured, user-centred property browsing experience that supported both user needs and commercial objectives more effectively.
