Designing and evolving the digital customer experience for one of the UK's largest automotive retailers.
Stellantis &You UK offers a large inventory of used vehicles across multiple brands, pricing tiers, and purchase options. While this breadth gives users choice, it also creates complexity in how people search, compare, and make confident purchasing decisions.
This project focused on improving the vehicle discovery experience - simplifying navigation through large scale inventory, strengthening trust signals, and reducing friction across the browsing and purchase journey. The goal was to help users move from “endless options” to “clear decisions” with greater speed and confidence.
The redesigned experience improved how users navigated and evaluated large volumes of vehicle inventory by creating a clearer, more structured browsing journey. Simplified filtering, improved information hierarchy, and stronger trust indicators helped reduce friction across key decision-making moments within the purchase flow.
The updated experience created a more intuitive path from discovery to conversion, making it easier for users to compare vehicles, understand financing options, and move confidently through the reservation process across both desktop and mobile experiences.
Beyond usability improvements, the project reinforced the importance of balancing business goals with user trust in high-consideration digital experiences. By simplifying complexity and prioritising clarity throughout the journey, the platform delivered a more scalable and user-centered marketplace experience.
